Search Engine Optimization (SEO)
Search engine optimization (SEO) is the technique of improving the amount and quality of visitors to your website from search engines via search results. Usually, the earlier your site is presented in the search results, the more searchers will visit your site. Design In One is providing this technique and believes that a good website should be optimized for common search engines like Google, MSN, Yahoo and other local search engines. In addition to your marketing strategy, we can analyze where people search for and adapt this information in our SEO process.
SEO may involve a site's coding and structures, as well as fixing problems that could stop search engines from indexing your website's content. Providing a good coded and structured website is not only of value for the search engines, but also involves your visitors experience.
Search Engine Marketing (SEM)
In general, it takes time before your website's search engine ranking increases. Some people believe you can use tricks to achieve immediate high ranking. Design In One does not practice these so called 'black hat tricks'. We believe in long-term quality over short-term results. In order to get short-term results and build on long- term returning business, we provide Search Engine Marketing (SEM).
With this technique our customers pay for their inclusion in search engines and specific webpages that fit their marketing strategy. By buying the right keywords and search strings, you will get short-term results, and by combining with SEO, you work toward a long-term search engine ranking. These techniques are also referred to as 'Pay Per Click'. Our used techniques also include 'Google Adwords' and 'Yahoo Ads'. This technique is ideal for short-term campaigns and promotions.